Why coaches need a good communications model?
We would all benefit from becoming more talk-wise, more adept and more consistently successful with our communicating, both how effectively we speak and how well we listen. But if there’s one occupation above all that needs to be outstandingly talk-wise, it’s the personal coach. Information technology skills may be the only other sphere of occupational practice that has grown as fast as coaching. It has been estimated that 83% of employers now use coaching as a means of developing their people [1], that 72% of organisations expect to increase their spend on coaching [2] and that there are now more than 53,000 executive coaches worldwide. [3]